Can we say that what used to be your second screen next to your TV, is now being integrated?
"In fact, your first and second screen are melted together and additionally, you can run all kinds of different apps on your TV. For example; it could be handy to assign a radar in the weather forecasts of the news, so that you are able to see what the weather will be like in your hometown. It also offers a new platform for games. Now you can run game apps on your TV whereas before you needed to connect your computer to your TV. This might become a huge new market."